Communications and User Experience Services
I can help answer important questions about the user and customer experience, as well as develop meaningful content and impactful messaging that aligns with your mission and vision. We will use real data and metrics to drive decision-making, build customer trust, and maximize digital impact.
This is a portfolio site to showcase my digital communications work. This site is for recruiters and potential employers. I am open to consulting.
Highlighted Topic
Benefits of UX and Audience Analysis
Connecting with your users or audience–and
acquisition of new users–is crucial to success.
Read my newest blog post on this.
Blog Posts
-
Who’s the Boss?
Whose voice drives your messaging and content? I’ve observed a tendency of some in the public relations field to pepper in personal perspectives on work projects. This is, in part, forgivable and part of human nature. But this tendency can detract from goals and introduce avoidable complications. As individuals, we are largely driven by various…
-
Building Connections With Your Audience
A communications approach in a fast-paced “Me-centric” culture How do we connect with one another? Some might imagine a hug from a parent, a comforting word from a friend, or a surprise smile from a passing stranger. In a lightning-fast, content-driven world, this question is essential to companies and organizations and particularly content creators. True…
-
The Value of Aged Wine
The art of the metaphor (or is it simile?) has long been used by religious, artistic, and political leaders alike. A cliché, yes, but a timely one nonetheless. Why do imbibers esteem aged wine? I’m no wine expert– despite many a fun-filled day at our local Virginia wineries–so will use Google Gemini to answer this…
-
AI for Everything: Part 2
The AI debate continues to run its confusing course in the news media. If you check the news regularly, you’ve surely noticed the litany of articles about AI. You may have also noticed that much of the information is confusing and conflicting. Articles cover a range, from one particular Lead AI Guru who is proclaiming…
-
AI for… Everything?
After attending a UX-focused conference a week ago, I continued to ponder the many and varied uses of AI technology. I learned so much and thank the UXPA group for a well-run and informative conference! The overarching sentiment of speakers and attendees was: embrace AI as a tool, and not view it as a hostile…
-
What Is Usability Really About?
When I used AI to create this image, I really didn’t anticipate the result being so weird. Have you had this experience? The speaker in the image is holding the megaphone the wrong way, and the audience seems to be listening with only mild interest as if attending a full day of TedTalks. The AI…
Created By Karla 